ONMAIL VIDEO SCRIPT

OnMail is an email service launched by Edison Software in 2020 to help users worldwide take back control of their inboxes with a first-of-its-kind permission-based inbox.

This video, found on the OnMail homepage, was created to introduce new users to OnMail’s core features and entice them to download the app and give it a try.

CHALLENGE

How do you convince email users that there is a need for a new type of email service in a catchy video format?

SOLUTION

Draft attention grabbing copy that emphasizes the pain points of traditional email and illustrates the ways OnMail solves these issues.

WHAT I DID

  • Collaborated with the engineering and design teams to understand the core features we wanted to spotlight for new potential users

  • Researched similar videos from competitors and highlighted the elements we were interested in including into our video

  • Developed copy with my manager that utilized OnMail’s brand voice

  • Worked with the design team to finalize flow and provide feedback on imagery and timing