SUBSCRIPTIONS UPDATE

PRODUCTS
iOS
Android

ROLES
UX writer
Copywriter
Content marketer

TOOL
Adobe XD

Edison Mail is an independent email app used by millions worldwide to manage multiple email accounts in one place. During my time at Edison, I worked cross-functionally with the design and engineering teams to create UX copy and campaigns that promoted the usage of new and existing features.

This was a project I worked on with the design and engineering teams to introduce an update to one of our core features.

CHALLENGE

How to differentiate Edison’s new subscriptions feature from the competition’s and encourage users to check it out

SOLUTION

Introduce the new feature in simple language that entices users to explore

WHAT I DID

  • Worked with our designers to conduct competitive research into subscription features found in other email apps

  • Drafted tweet copy and in-app copy describing the new feature

  • Partnered with our lead UX/UI designer to map out the user flow via wireframes

  • Wrote a blog post introducing the new feature to our users in simple language

PROCESS

I worked with the lead UX/UI designer to conduct competitive research to see how other apps have introduced similar features to their users in the past.

We then began the process of mapping out the user flow via wireframes, and I provided several copy options for feedback. After adjusting the copy per feedback, we finalized the versions we’d like to push live and sent them over to the engineering team to implement.

Feedback on initial copy

Several iterations of push notification copy

Screen and tweet mocks

THE END RESULT

A refreshed version of our Subscriptions page helped users get more use out of our app. Subscription insights shows users an overview of the subscriptions they actually open, and summary allows them to combine a number of their subscriptions to be delivered in one tidy push notification.

Push notifications

In-app flow