BONFIRE ANALYTICS GUIDELINES AND BRANDING

PRODUCTS
iOS
Android

ROLES
UX writer
Copywriter
Cross-functional collaborator

TOOL
Adobe XD

Bonfire Analytics is an early-stage B2B startup that’s focused on helping healthtech companies get connected to the patients and providers that are most in need of their product. I’ve been working as their content design and marketing consultant to build their website, standardize their collateral + branding, and more.

Below is some of the branding work I did.

CHALLENGE

Define a set of brand and copy guidelines for the Bonfire Analytics team

SOLUTION

Built a stronger voice for the Bonfire Analytics brand and established brand guidelines for them to follow

WHAT I DID

Modernized their pitch deck
Develop a set of copy guidelines that are simple to follow and make sense for the brand
Established colors and typography rules for the team to follow

COLORS AND TYPOGRAPHY

After some initial meetings with the Bonfire Analytics team, we decided on 3 core colors and 4 secondary colors that expressed the ~vibe~ of the company. In addition, we switched their brand font to Montserrat, as it better fits the clean and modern feel they were going for.

COPY STYLE GUIDE

The team entrusted me with creating the copy style guide, so here I was able to have free rein and include some of my favorite rules.

PITCH DECK

The original look and feel of the pitch deck didn’t properly convey the modern, edgier persona of the brand. I worked with the team to utilize our new fonts, colors, and style to rework the deck.