BONFIRE ANALYTICS BROCHURE

PRODUCT
Online brochure

ROLES
Designer
Copywriter
Cross-functional collaborator

TOOL
Canva

Bonfire Analytics is an early-stage B2B startup that’s focused on helping healthtech companies get connected to the patients and providers that are most in need of their product. I’ve been working as their content design and marketing consultant to build their website, standardize their collateral + branding, and more.

Below is the new brochure I created for them.

CHALLENGE

Create a brochure that presents information in a more accessible and appealing way and utilizes the new brand guidelines I developed

SOLUTION

Designed a simpler visualization of Bonfire Analytic’s lead-scoring capabilities with greater product offering details and more brand colors

MY APPROACH

From the start, I knew the screenshots used in the original brochure needed to be updated. While they were accurate to the product itself, they were confusing and messy, making it difficult to understand what they were meant to be showing. To fix that, I created a simplified visualization that better represented the benefit of their lead-scores.

After multiple meetings with the team, we quickly realized that since this document would be emailed out as opposed to printed and passed out at a conference, we didn’t need to cram everything into just one page.

BEFORE AND AFTER

Before

After